Latrobe Health Assembly have been working with Urban Scale Interventions to co-design wellbeing principles and projects in Latrobe Valley
Shifting the Stigma of the Valley
Latrobe Health Assembly have been working with Urban Scale Interventions to co-design wellbeing principles and projects in Latrobe Valley
Below outlines the following areas developed in this project
This 6 week project has involved surveys, workshops and engagement activities; with the local community, charities, policy makers, council members and the Latrobe Health Assembly. Crossing areas such as health, tourism, sports and planning.
Returned community
surveys
Young people
engagements
Workshop
attendees
Week project
duration
Hours of
workshops
Wellbeing
principles
Policies have been reviewed across the region, from the local council to Victoria wide.
Taking these from across departments e.g. Health to education, tourism to housing to deliver key themes to
build projects on.
Across all of the research, 3 big opportunity themes stood out:
The people of Latrobe Valley are resilient, diverse and welcoming...let's celebrate this! Bring people together to create a future everyone can be proud of.
Whilst industry and mining has often dominated the perception of Latrobe Valley, it has always been a place of natural beauty. Looking forward, as the mines close, we can use this as an opportunity to bring the community together and celebrate our natural assets.
Brown coal was an innovation of an era gone by, celebrating this and bringing forward new technological advancements as well as rehabilitating the land and the image of the area are key.
Designing wellbeing into our projects across Latrobe Valley
Building on our opportunities for celebrating people, nature and innovation, the following principles have been developed to embed wellbeing into projects across Latrobe Valley:
Culture & creativity has long been associated with improved mental wellbeing. How can culture and creativity be embedded in spaces:
Measured by
Helping people feel connected to their place, their community and nature has huge wellbeing benefits. Can connectivity be increased through:
Measured by
As well as mental stimulation, a huge part of good wellbeing is through physical wellbeing. Can this be supported through:
Measured by
Feeling part of something bigger has huge benefits on wellbeing. Can a feeling of belonging be created or enhanced through:
Measured by
The following focus areas highlight opportunities for how the principles can be applied:
Interventions to highlight the range of industries in the area with a key focus on train drivers
Learn MoreInstallations exploring the potential futures of the valley, a window of opportunity.
Learn MoreIncreasing connection through new installations and pop-ups to celebrate our people and culture particularly focused on interchange areas.
Learn MoreA ‘hero’ project that emcompases the future of Latrobe Valley and our ‘big holes’ in the ground
Learn MoreJoining up green spaces, infrastructure and the communities
One of the key strengths of Latrobe Valley is that it is full of natural spaces and parks - key factors for good
mental and physical health.
This proposition looks to connect all the natural spaces in the valley through:
This will help to demonstrate how accessible the valley really is. Joining this to public transport infrastructure, public amenities, green spaces and landmarks will also help people to see reasons to walk/cycle and help connect communities, particularly those without a car. (7.2% of the population, (2016 Census))
Connecting Up
Case Study
Legible London,
Applied Information
Group
The now iconic London wayfinding system sought to promote walking and city connectivity, linked public transport, walking routes and cycling highways for local people, tourists and commuters.
Connecting Up
Case Study
Fermanagh Futures,
Urban Scale
Interventions
Fermanagh in Northern Ireland is an area ripe for cultural heritage and tourism, through an ambitious project to link tourist sites and infrastructure. Joining up projects, places, increasing accessibility and delivering unique experiences.
Highlighting the Role of our Key Workers
Covid has highlighted key workers in our communities more than ever. As part of a ‘Celebrating Latrobe’
campaign
exhibitions, embedded designs and mini events can bring these people to life and show the community the vast
array of different industries in the area. Inspiring hope for the future and new ways to move
forward.
Installations could focus on key themes and areas where there may be challenges, for example a photo & audio
trail that humanises the rail drivers at key sites where access to the rail line is an issue.
Industry Latrobe
Case Study
Humanising the Workers of the London Underground
Transport For London implemented a communication campaign across the network that looked to humanise the staff.
Industry Latrobe
Case Study
Changing the stigma of Wuhan, Wuhan, China
Following Wuhan’s lockdown lifting in 2019 the city held an exhibition to celebrate the work of the health professionals that had helped to treat individuals with Covid-19.
Creating new viewpoints
There are certain areas that feel unsafe or disconnected. Creating new ‘viewpoints’ will add interest and
life to forgotten or isolated places. Getting the general public to view places they perceive as ugly or
boring with a new sense of optimism will help people to see the opportunities for the future. These frames
will play with perspective to reframe the potential of spaces from a cooling tower to a biodome, from an
highway to a greenway or from a bus stop to a festival.
Focusing on Key Areas-
Viewpoint Latrobe
Case Study
100 NYC Public Sculptures, Bundith Phunsombatlert, US
A project designed to highlight `the wealth of public artwork in New York City, through a pop-up sculptural trail for people to travel around the city and experience the sculptures anew.
Focusing on Key Areas -
Viewpoint Latrobe
Case Study
Folly for a flyover,
Assemble, UK
A temporary project demonstrating the potential for a disused motorway underpass to become a public space. This neglected non-place was transformed into a host space for cinema, performance and play.
Creating new interchange spaces
Arts and mural pieces, created by local artists in conjunction with community groups; to bring vibrancy and
change the perception of the space. Community ‘adoption’ will bring a sense of community ownership and
responsibility, with the opportunity for additional busker type spaces for street performers and activating
the spaces with community activities.
The first areas to tackle would be larger bus/rail interchanges with smaller community bus stops also being
activated; to create a public transport art tour celebrating the different areas of the Valley.
Art adding vibrancy, purpose and ambience
Graffiti, murals, and sports giving spaces a renewed use and give people a reason to visit and a sense of pride/belonging to the space.
Walk the Walls Street Art Festival, Sydney
Hosier Lane, Melbourne
Southbank Skate Park, London
Creating an inclusive Latrobe Valley
Research highlighted how several groups of people feel particularly unsafe within the Valley. The
‘Inclusive Latrobe Valley’ campaign develops through education and community responses in business, organisations
and public spaces to help people to feel more included and accepted.
This campaign brings together the community to support people who are part of communities such as LGBTQI,
Aboriginal and Torres Strait people and those from migrant backgrounds.
Initiatives for
other causes
Stickers and public displays have been used with great success nationally and globally to help people to feel included and to know an area is safe. Examples of which are shown to the right.
JAM, Just a Minute Card, Neurodiversity, Northern Ireland, UK
Safe Space, LGBTQI awareness GLSEN, America.
Blue Flag beaches, Safe beaches, marinas and tourist boats, Global
The long term goal of bringing the mines back to the community
A lot has been made of the mines and their impact on the Latrobe Valley region. The long term ambition is to
use these as a ‘hero’ project that would encompass all of the above themes - celebrating our people, nature
and innovation. The wider community have done some compelling work around the future of the mines especially
groups such as the Greater Latrobe Park focusing on the Yallourn and Hazelwood mines.
A connected trail of experiences from sustainable power generation to interactive heritage exhibitions,
bio-parks and playful experiences would give a central platform for the whole community to be proud of and
deliver on goals for tourism, health, wellbeing, heritage, education and infrastructure.
Great Latrobe Park, Latrobe Valley, Australia
Closer to home, the Great Latrobe Park is an organisation of people from across community, industry and politics looking at alternative uses for the mines in the region to help boost tourism, economy, health and wellbeing.
Find out more about the projectCreating a Latrobe Valley to be proud of
Latrobe Valley is a family place, bursting with natural life and innovating towards a brighter future. The projects
identified can help in celebrating this with a valley-wide identity that people recognise, feel pride in and
feel represents their future.
Of all the people surveyed, the below percentage wanted to celebrate Latrobe Valley as:
Changing perceptions
Case Study
I am Amsterdam, Netherlands
In September 2004, the city adopted the motto and brand ‘I am Amsterdam.’ The brand is highlights the core values of the city: creativity, innovation and its spirit of commerce.
Changing perceptions
Case Study
Latrobe Valley Brand
The council are already working on a plan to look at the overall brand for Latrobe Valley! Click here to have your say!
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